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Multi-million marketing budgets probably won’t do a business any harm, but for a small business which is just finding its feet it’s completely unnecessary. There’s plenty of ways of making your modest budget go that bit further, to maximize your potential revenue and ensure that you’re not getting lost in a sea of competitors.
What you need is big budget results on a small budget.
If it works, stick to it
Trial and error isn’t always advisable when it comes to business, but with marketing it often is. Trying lots of different techniques on a small scale will help you clarify which methods work best for your particular industry. Usually these will vary from business to business, but there are lots of more general concepts which can be used in all sorts of industries.
Make sure you inquire how your leads have come across your business. This will help you identify whether your printed pens or your website is working hardest for you. There’s no need to continually trial new, fad marketing styles. These will usually only work for a very short time (and by the time you’ve heard about it, it could well already have run its course).
What we’re saying is don’t write off the traditional physical marketing techniques like brochures and printed pens.
Market for your business
It might sound obvious, but what works for huge brands categorically will not work for your small café in the center of Leeds. Big brands can get away with all sorts that won’t work from small and local businesses.
Keep things simple, and always keep your customers at the front of your mind. Don’t use language which they won’t understand, or try and over-complicate your product or service. Simple, easy to understand concepts sell best because people don’t feel as if you’re trying to manipulate or trick them with language.
If you have several products, produce a brochure for each to keep things very simple.
When you attend trade shows or simply when you’re signing contracts, a printed pen is great to have on hand. These are useful resources which all of us will use at least once a day. It means that your key information will always be on hand. If nothing else you should include your logo, your website address, and your telephone number.
Printed pens are incredible value for money, as they have such longevity.
Health is a complex concept. And you do want to understand how to best address it, correct?
I have previously written that health and wellness are two clearly different concepts. As a result, I see the work-site wellness programs of today as not really being wellness programs at all, but really being employee health status management programs. If you accept this premise, this means that as a work site wellness professional you should have a clear understanding about the nature of health. Do you think you do?
Health, like wellness, can have many different definitions. Again, like wellness, there appears to be agreement around the idea that health is a complex concept which has several different determinants. The determinants of health can be classified into several broad categories: policy making, social factors, health services, individual behavior and biology and genetics. Health is often referred to as being a complex bio psycho-social concept.
Breaking the term bio psycho-social down into its component parts suggests the term consists of three major components: biological, psychological and social. So how do these component parts each contribute to an individual’s health?
Biological – The biological and genetic or physical (physiological) determinants of health, as well as individual behaviors, are generally the focus of most work site wellness programs today. Programming often takes the form of health risk identification and measurement (commonly called risk reduction) and disease or condition management strategies. These speak to the biology and genetics of health.
Two common measurement tools used in work site wellness programs today are health risk assessments and bio-metric screenings which are designed to measure and categorize health risks and basic biological body measures respectively. The basic biological measures serve as markers for an individual’s health status. Ideally, these measures should be within what has been determined to be a normal clinical range.
Psychological – It is now generally accepted that our brain and our body in separable. There is an undeniable connection between the mind and the body. While the exact mechanism may not yet be clearly understood, there is agreement cognition, thoughts, attitude and feelings influence our health. Our thoughts and feelings do have a physical impact on our body. They influence our nervous system, our immune system, our hormone system and subsequently our health.
Disease states are strongly influenced both in onset and duration by the way we think and behave. Our emotional responses result in hormone releases which in turn affect our health. It is clear that how a person feels, or their psychological states including a sense of energy, vigor, durability, hardiness, resilience, optimism, high life satisfaction and positive emotions all reflect the psychological connection to physical health, thereby representing the psychological component in bio psycho-social.
Social – The person – environment fit is reflective of the social component in bio psycho-social. The social determinants of health typically refer to the social environment and the physical environment, which are not controllable by the individual, but affect the individual’s environment and health.
Social determinants are complex, integrated, and overlapping social structures and economic systems linked to a lack of opportunity and to a lack of resources to protect, improve, and maintain health. Environmental factors, such as housing conditions, living conditions, social networks, and social support are also key drivers.
Examples of social determinants include:
• Availability of resources to meet daily needs, such as educational and job opportunities, living wages, or healthy food
• Social norms and attitudes
• Exposure to crime, violence, and social disorder
• Socioeconomic conditions, such as poverty
• Social support and social interactions
Social support, social interactions and friendships have been determined by researchers to provide many benefits. They influence many major aspects of our life. They also provide many beneficial life enhancing roles. Social support is critical. In fact, a lack of friends can be deadly.
We lean on social support, social interactions and friendships for:
• Intellectual stimulation
• Emotional support
• Fun activities
• Support for making behavior changes
The skills necessary for making good social support, interactions and friendship are also the skills necessary for success in life. Social support, social interactions and friendships are also great wellness tools for the work-site wellness professional to tap into.
How is your work-site wellness program addressing each component of the bio psycho-social nature of health?
When you want to take your client for dining out, make sure that they are considered in the final selection. If they have any allergic reaction, you must allow for them by going to places where they will not be left with a scenario that makes them unpleasant. Showing that you care about their desires can make for a wonderful first impact. It could also be a respectful reaffirmation of why they do business with you to begin with you, which is because you have their best interests at heart.
If you say that you are going to be at the restaurant at a particular time, get there early. If you arrive before they do, you can take the extra time to make it certain that you are not located someone noisy or near a high-traffic area so that you talk business and hear each other without disturbances.
Based upon the restaurant, paying the bill in advance could be a good strategy. If the customer sees the bill, they may feel a little bit nervous about the prices. You could have the staff members run your card and add a tip percentage just before your client arrives or if you can step away mid-meal. This can leave you with the choice to get the check just before you leave or have them mail it to you. These options will all depend on where you eat, though.
As it comes time to order items, keep your intake somewhat balanced with that of your client. This means ordering similar items and eating at an equivalent pace. Follow your client’s lead is the way to go with food orders and with light drinking. Things could get uncomfortable if you finish your plate before they do.
Be well-mannered to wait of staff. If something comes to your table that isn’t that great, do not get upset or abusive towards the staff. Showing condescension and rudeness can show the client that this is how it is to work with you.
Adding some small talk in with the business talk while you eat can help you get to know or reconnect with each other individually. They will be also examining to see if you dominate small talk or if you listen well. Any major business talk is best reserved for the main course where wait staff tend to interrupt less.
Finally, remember the important parts of your dinner and accomplish any requests your client made during the dinner. Nothing will hurt you and your business more than showing that you cannot follow through with promises and requests.
Connecting with clients is essential to a home business, and dinner is one of the best ways to do this. Take the time to make it an enjoyable experience for you both to build a better working relationship.
Meetings are a crucial part of any business to make sure that all business operations are running smoothly. The decision-making process matters most when it comes to discussing issues that surrounds your venture. It is true that groups are oftentimes being dominated by an individual in order to agree on a certain course of action. By using a structured process of discussing issues, meetings can become more efficient and the group’s performance can be enhanced.
Some Basic Processes That A Chairperson Or Members Can Facilitate
Brainstorming – This process will generate a lot of spontaneous and diverse ideas within a short time frame. Some of the rules that you must adhere to when using this process will include no criticism on any point, everyone must participate, and the ideas must be recorded until they are exhausted. All the ideas are recorded on a board so that everyone can see it. After the brainstorming, the list will be screened and points would be clarified. All the members will then choose their 5 priority items and decide on a course of action.
Prioritizing Technique – Every participant will think of ideas or perhaps solutions that are written on a chart or board. It is from these ideas that the group will develop different options or solutions. In order to arrive at the option which the majority supports, participants may be asked to rank the options by using a scale of 1-5, where 5 points represents their 1st choice, 4 the 2nd, and so on. The desired option is the one which accumulates the highest total score. Apart from giving points or ranking the options, another way of determining which option does the majority supports is by giving every individual 5 sticky dots and have them place the dots beside the option they want. They can actually select 5 individual options or perhaps place multiple dots on the option they really prefer. The course of action will be determined by the option having the greatest number of dots.
SWOT Analysis – This process will determine the Strengths, Weakness, Opportunities, and Threats of a certain situation. This analysis will greatly help the group in determining the right direction.
Force Field Analysis – This process is a great way of graphically showing the forces which drive for changes or perhaps forces that restrain changes in relation to a certain situation.
These are the different decision-making processes that businesses use in order to come up with the best option when dealing with a certain issue. Apart from knowing these processes, another important thing to consider in order to ensure a successful meeting is to set-up a work-efficient meeting or virtual room.
You will spend more waking hours in your place of work than your home almost all your life. It might sound a bit depressing, but we work so we can maintain the lifestyles we want, and have the freedom to travel and buy things and treat our loved ones in our free time. And all in all we think it’s probably worth it. If your office environment is a negative one though, it can feel like you’re spending a lot more than 80 days a year at that desk.
You employer should make sure you’re comfortable at all times. That means making sure your work station is set up correctly, and you have all the equipment that you need in order to do your job, whether that’s a biro or a big expensive, multi-screen computer.
Many employers (and even their employees) don’t consider how much their environment will affect their working day. Many offices have only a few windows, and daylight helps give employees a point of focus away from their desk. You should be looking away and getting up and around for 5 minutes for every hour that you’re at work. Office blinds can make a massive impact into your employees focus.
When you’re looking at a screen, glare is your worst enemy. It’s why there’s a lack of windows in so many businesses, and why there is so much need for screens. Glare can cause eye strain and long term sight problems. In the short term your employees might suffer regular headaches and a feeling of nausea. If your workers can’t see the work they’re meant to be doing, how are they supposed to get on with it?
The solution is simple. Adjustable office blinds can be used to let in sunlight to the room in general while minimizing direct light on screens.
Many businesses now opt to use air conditioning unities. This is because a giant 88% of all employees feel they work better when temperature is regulated. Sun shining in, or heat escaping from single glazed window panes can make your staff uncomfortable, and it can negate the good work of your technology. Simple window coverings will minimize the outside influences of the weather, perfect for midwinter and the height of summer.
Natural light helps staff work. But, because of the copious problems it can cause many businesses are choosing spaces which lack this basic human need. A lack of natural light can cause feelings similar to clinical depression. Covering windows with frosted film also compromises light. Using adjustable office blinds allows some light to come in, while minimizing the problems caused, in other words they are the perfect compromise.
The company that is engaged in the manufacture of precision turned parts produce the parts with diameters in the range 2mm – 35mm. The parts are made out of different materials such as stainless steel, mild steel, aluminium, brass, bronze and plastic. These companies ensure the best quality products and they offer to supply custom parts against orders placed by the customers. They follow strict procedural norms at all stages of the production to inspect the quality of the product. They manufacture automotive components, components for house appliances, fittings, connectors, etc. They make use of the latest technology to ensure the supply of high quality products on time at reasonable prices. They would have employed highly qualified and experienced engineers and skilled craftsmen who are committed to cater to the needs of each and every customer. The production team has the expertise to develop the final product right from the basic concept. In order to make quality products in the most cost-effective way, the company works with their customers also.
The customer service team of the company that manufactures precision turned parts coordinates with every individual customer to know their requirements and assures to meet their requirements in the most cost-effective ways. The management of the company is committed to provide 100% safety and the best working conditions to all the employees. They provide the most advanced manufacturing facilities. They follow a healthy procedure for the manufacture which is smoke-free as well as non-hazardous. Some of them are committed to implement and adhere to ‘Green’ practices. Materials like oil, metal parts and minerals are recycled. The company entrusts various other processes related to their production such as plating, grinding and heat treatment with sub-contractors who assure quality and the best customer service. They have a very efficient system to monitor the shipping of finished goods and also they closely monitor the inventory levels.
The aluminium components manufactured by the company are used for numerous applications owing to its strength, light weight and elasticity. The aluminium components are also known for their conductivity and resistance to corrosion. The components made from various grades of brass and copper are used in various applications including plumbing and sub sea operations. The stainless steel parts are used by various industries like Oil and Gas, Petrochemicals, medical and surgical instruments and brewing. The plastic components manufactured by these companies are used for many industrial applications. The various types of industries that are served by these companies include Oil, Chemicals, Energy, Locomotives, Automotive, Electronics, environmental engineering, Marine, Food and Beverage, Defense, Medical devices, Scientific research equipment, pumps, valves and many others.
Every woman desires for love and beauty. If possible, most of the women want to try different new looks so that they can be different all the time. How to achieve that easily? The answer is to purchase hair extensions. Most high quality hair extensions are quite expensive, so choosing an affordable extension is important to someone who wants to be fashionable but does not have enough money.
If you want to get your desired look, and also want to protect your hair, you can go with human hair extensions. These extensions can help your hair grow out and keep it shiny and smooth. Since human hair is not cheap, so it is important for you to take care of the extensions made of human hair. Unlike your natural hair, the extensions can not get nutrition and natural supply of moisturizer, so they will look dull and dirty if not being well-maintained. Girls all know that if they take care of the extensions, they can get their desired styles all the time.
How can you give adequate moisture to your brittle, dry and frizzy hair through an easy way? Here are some tips:
1. Do not pull off them when they are tangled. If the hair is really tangled, you can put leave-in conditioner on it and slowly entangle those locks with fingers or by using a wide tooth brush.
2. Apply alcohol free shampoo. Use a good quality, gentle shampoo that is suited for your hair type to protect the hair from getting dry, avoid the harsh styling products. When removing the dirt and build-up from the extensions, do use high quality shampoo.
3. Apply good quality conditioner after shampooing your hair. Make sure to apply a large amount of conditioner to the hair after washing it with the gentle shampoo. The conditioner can make the hair look soft and shiny.
Do apply conditioner about twice a week to keep the hair in good condition.
What benefits can you get from wearing hair extensions?
1. You can get thick and long hair instantly with using hair extensions. If you have thin, fine or limp hair, you can use extensions to add volume as well as length to your hair.
2. If you require a confidence-boosting look for a special occasion, then you can just weave the extensions into spectacular braids and enjoy yourself.
3. You can add highlights or desired colors very easily to the extensions ranging from mild to hot to get an extraordinary look.
To make the most of your extensions, you can get some advice from a local specialist. Make sure you ask how they will minimize the damage to your own hair when the extensions are removed.
Sudden growth is rarely a smooth ride, especially for a boot-strapped venture. Well past their fifth year in business, one small custom manufacturer serendipitous developed a product that met a real need in a niche market populated by industry giants. The vendor’s new customers were used to buying from large, well-managed firms. As a custom manufacturer, this company had the freedom to focus on one customer per product. It wasn’t yet clear to them that they had entered into a phase of development where the signs of professional management would be taken for granted by customers. In this case study, a frustrated customer advises the vendor to learn how to manage their resources to simultaneously (and seamlessly) complete commitments made to past customers and start projects for new customers.
This is one in a series of case studies highlighting “Key Questions and Course-correcting Quotes” taken from 20 years of B2B customer insight projects. All names are fictitious, but the situations are real. Case studies paint a picture of how important it is to learn what your B2B customers think–but aren’t saying. These are real-world examples of how soliciting and acting on customer feedback has helped companies hold onto customers longer, grow relationships bigger and pick up new business faster.
Case study: Your Bootstraps Are Showing
Key Question (asked of a VP–the vendor’s chief contact in a 6-figure relationship):
VP: “This vendor’s president was badly criticized by customers who attended last year’s trade show. He changed how his company prioritizes customer issues. Do they now seem to be on the right track, or are they overlooking a blind spot that’s obvious to you?”
“Their president has to get his organizational structure in place and build a senior management team. He has a bandwidth problem. On the one hand, he hasn’t delivered on all his outstanding obligations to his existing customers. On the other, he needs to make enough sales to keep his company afloat. They need to learn not to make contractual commitments for products that take resources away from their existing obligations. Reality for a small company like that is, you have to make the big sale. It takes a lot of discipline to not over-commit. They need to get a better handle on their existing staff’s capacity.”
My Client’s Quandary:
This $7 million vendor had a product that Fortune 50 companies were interested in, but the company was having growing pains. Their founder knew how to design and develop new products, but he didn’t have a lot of management training or experience. His senior managers were two of his buddies with the same technical background and lack of management experience. His company was at risk of being marginalized by a stronger competitor as soon as someone else developed a decent competing product.
More immediately, the president would be facing his customers at an upcoming trade show. He had been badly pilloried a year earlier. Before risking that again, he wanted a customer relationship consultant to conduct deep-dive interviews with his customers and expose the themes and patterns that would clarify which decisions he needed to make.
Several of his customers gave similar feedback. My recommendation: Acquire experienced outside talent to manage operational and customer-facing functions. He hired the experienced talent he needed, held onto his customers, attracted funding, grew the company to serve additional niche markets, and eventually found a strategic buyer. Honest feedback from his customers helped him find his way and achieve his vision.
I categorize projects as assessments, investigations, treasure hunts or rescue missions. This project was an investigation. The client’s question was “Why are our customers still angry with us?”
Industrial premises are very important because it has various uses. It can be used for storage, manufacturing and for the workplace. It is important that when buying a commercial property to use it for business, it is thoroughly checked. A background check prevents problems in safety and damages. Buying an industrial property may have underlying risks which are often undetected until you’ve purchased the property. Do a thorough check before going through with any sale.
When buying a property the first thing to check is the safety of the environment. Regardless if it is used for storage, manufacturing or office, it must have a building permit. Having a permit means it has passed the standards of safety especially on seismic requirements. These structures are usually large therefore it is heavy. It needs a lot of safety measures installed so that in case of emergency, the safety of employees as well as manufactured products is maintained.
From checking the safety of the place, the accessibility is also very important. When using the place for manufacturing, there should be enough space inside for tractors to move about in transporting materials. This is one way of making operations smooth and ensuring fast delivery time. Having a good road for travel is also important especially if the place is to be used for an office, outlet or manufacturing.
Checking for damages and things to repair is a must. This must clearly be reported by the agent or space owner before the contract of sale is signed. Buyers need to know such to ensure repairs are made before the place is used. Any damages can be unsafe for people working inside and it may potentially disrupt operation.
The space of the place must be enough depending on how it will be used. For instance, if it is a storage place it means there will be transportation of items done. The place therefore should give space for delivery trucks. If the place is to be used for an, office it should allow free movement of employees inside. Otherwise this can be very uncomfortable for people inside and problems and complaints may arise later on.
Be sure to also check that facilities such as lighting and water supply are complete. These are very basic amenities needed in a commercial space. Otherwise if there are problems in access to water and electricity no businessman would ever buy such property.
Posture is very important because it allows our spine to be aligned properly. When there is a problem with our posture a lot of things can happen. Poor posture may cause misalignment of the spinal cord which in turn can lead to several problems like osteoporosis, headache, stiff neck, back pains, and it can even lower down confidence. This is why it is important to carefully practice good posture and use tools that will allow you to have continuous good posture. For instance, choice of seat is important to ensure you maintain good posture practice.
If you work in an office, you’ll most probably be seated the whole day except for the occasional bathroom break or during your lunch break. If this is the case, you need to ensure you have a good seat so you are seated comfortably all throughout the day. An orthopaedic office chair will definitely help your back during the long hours in the office as it is specially designed to meet your postural needs. This chair has the right measurement to ensure you are not just maintaining the right posture but you are comfortable at work as well.
Good orthopaedic office chairs are usually 16 to 21 inches from the floor. Making sure of this height is essential because this allows your feet to be planted firmly flat on the floor. There should be 2 to 4 inches space between your knees and the back of your chair when you sit down. This allows free movement and comfort. It is essential to always be comfortable while sitting down the whole day so you will not experience any body pains and you can complete your tasks without discomfort.
The most important thing to ensure when choosing and orthopaedic chair is its lumbar support quality. This will allow not only comfort but ensure you lumbar area will not be stressed since it will be supporting your upper body weight the whole day while you are seated. Adding support and comfort to lumbar area will prevent any postural problems and discomfort. Strain on your spinal cord may also cause slipped disk or dislocation which can be very painful and will cause greater problems when it impedes veins in the spinal column. It helps if there is good cushion on the chair for maximum comfort. Foams too soft are not ideal. Having a firm padding made up of breathable cloth can be comfortable at the same time while ensuring good postural alignment.